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Events

Why “Madame FAN”

Faced with the post-pandemic slowdown in consumption and increasing competitiveness in China, my passion for French gastronomy has prompted me to consider a new direction for us on the global stage. In China, my team and I have long explored our culinary identity, torn between our Chinese roots and our practice of French cuisine. We wondered how we could surpass the French in their own art. This reflection led me to rethink Chinese culinary elements, blending my cultural background and culinary skills with new innovative directions.

 

The opening of Madame FAN is the fruit of this reflection, a true tribute to the modernity of Chinese cuisine, breaking free from the confines of traditional classifications. I strive to capture 100% of the authenticity of Chinese flavors, enhanced by 30% with Western presentation techniques, for a final result that dares 130% innovation. For the Chinese, our cuisine awakens a deep, familiar nostalgia; for foreigners, it serves as an open window to the rich cultural and historical abundance of China. Madame FAN aims to offer an unprecedented sensory adventure, where each dish tells its own story, merging the elegance of Chinese dining with the sophistication of French culinary art.

 

As for the values of L'Arôme, I believe in "freedom of spirit, staying true to our roots, being faithful to oneself and sincere in action." These principles guide not only my personal journey but also our collective pursuit as a team.

- QIU Yinhua, Founder & CEO of France Larome Group​​

QIU Yinhua
NEW REGIONAL DIRECTOR OF SOUTH EAST ASIA

Born in the seaside resort city of Brighton, England, Alex Cufley joined the team of Ducasse Paris at Rivea London in 2012. He then moved to Hong Kong to join Rech by Alain Ducasse, winning one Michelin star in the first year. Following a short journey to Macau to open Alain Ducasse at Morpheus as Restaurant Manager, which was awarded 2 Michelin stars in only its first year, and after short stints in Paris and Tokyo, Alex then arrived in Bangkok to lead the team of Blue by Alain Ducasse as General Manager. Blue by Alain Ducasse was awarded Michelin one star in its first year of operation. 

 

With more than 11 years’ distinguished experience with Ducasse Paris Group, Alex Cufley is considered one of the rising stars of french fine dining restaurant industry. His expertise in opening and managing Michelin starred restaurants around the globe is indispensable for the ambitious development of France Larome Group. With his leadership, the group is looking forward to a rapid expansion in the South-East Asia market, which expects three new restaurants opening in the year 2024. 

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L'AROME IN THE SKY

L’Arôme in the sky is located at the top of the world’s highest three-tower building and also Asia’s largest commercial complex. L'Arôme teamed up with China's top luxury fashion brand Golden Eagle G Hotel to explore the new possibilities of the sky restaurant in the future. In line with the artistic level of the landmark, it stands at a height of 368 meters to present a top-class luxury and fashionable lifestyle. Grand opening in December 2021.

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LES DÉBRIDÉS

It is the story of a very happy marriage between Asia and the West. Julien Burbaud, our executive chef and former Top Chef candidate, offers you 3 original Asian street food concepts that we have the honor to present: Japanese Wagyu and Donburi, debrided fried chicken and other products to enjoy on delivery.

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INTERPRETATION OF "SCREAM"

Painting is an escape through colors and shapes... From "IMPRESSIONISM & L'AROME" to "MYTHOLOGY & L'ARÔME", then in September 2020, "Scream" dishes are interpreted respectively by our chefs in China and France, in the innovative exploration of the combination of masterpieces of fine arts with French cuisine, breaking the conservatism of techniques and bringing "the perception, description and expression of light and color that appeal to taste".

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FANFAN PARIS LISTED ON MICHELIN GUIDE

In January 2020, FANFAN PARIS is listed as one of the restaurants recommended in the Michelin Guide France - the historical glory of FRANCE LAROME GROUP. The opinion of the Michelin Guide: "This young chef creates a fusion cuisine with Asian influences around a menu (with three choices) that obeys the law of the market, products and seasons. All served in a contemporary setting with a room under glass roof. Lunch menus are a bargain, and in the evening the offer becomes more gastronomic."

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L’ARÔME FRENCH RESTAURANT IN SUZHOU CENTER

In June 2018, no longer bound to the traditional fine dining rules, we redefine the high-end dining style. L’ARÔME FRENCH RESTAURANT opens in Suzhou Center. It is divided into 2 different parts: a bar and a restaurant. The exterior bar creates a Lido danse hall vibe, it combines high-saturation colors and the concept of art déco, along with a modern aristocratic feel with concise lines and gorgeous colors. As for the restaurant, we are inspired by the works of the famous French Chinese painter; Wou-ki Zao, to interpret the theme tones, creating a space with changing colors, rhythm, and light perception.

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L’ARÔME EXPRESS ON HER WAY

In September 2017,  L’ARÔME EXPRESS (Wanda Plaza, Ningbo) opens.

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J'GO RESTAURANT & BAR

In November 2015, L’ARÔME J'GO, an exquisite wine bar, especially customized for wine fans, opens in Xihe Square, Nanjing. European-style wine cellar decoration, large private VIP tasting room, the top French wine storage and dispenser device allows our guests to have the most professional tasting experience.

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L'ARÔME AT BLUE TREE

With a spectacular view overlooking the stunning BLUE TREE Lagoon, L’ARÔME AT BLUE TREE offers exquisite modern French cuisine combining the elegance and refinement of classic French culinary principles with contemporary influences. 

 

Julien BURBAUD, finalist on the third season of TOP CHEF in France, and previously worked alongside renowned French chefs like Joël ROBUCHON, Yannick ALLENO, and Alain PASSARD, is now showingcasing his innovative and precise modern French cuisine at L'ARÔME AT BLUE TREE. As the former Executive Chef of FANFAN Paris under FRANCE LAROME GROUP, he brings a lively and dynamic culinary experience to our restaurants. 

 

Come and join us as we unveil the delectable tastes of L'ARÔME AT BLUE TREE. 

Mark your calendars for the highly anticipated opening on November 15th, 2023.

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LOVE OF 520 IN OIL PAINTING

This time, on the occasion of the 520 Festival, we once again lead connoisseurs on a poetic journey of taste, smell and vision, and continue to innovate the art form of French cuisine. Let us appreciate "Love and Fragrance in Oil Painting" .

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​PRESTIGE MAGAZINE INTERVIEW WITH CEO QIU YINHUA

In conversation with Prestige, the ravishing restauranteur behind L'Arôme Group talks about her accidental exile, and her ever-expanding epicurean empire.

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THE PERSISTANCE OF MEMORY

In Salvador Dali's work "The Persistence of Memory", clocks and watches seem to melt, hands and numbers slowly merge with the surface, time slowly seems to fade ...

The chef extended the creation of the famous painting by using chocolate mousse to vividly express the dial of the painting, hoping that the time spent at L'ARÔME can be an everlasting memory.

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GREEK MYTHOLOGY & L'ARÔME

In mid-summer 2020, L'ARÔME interprets for the first time ancient Greek mythology in the form of modern French cuisine. MYTHOLOGY & L'ARÔME, the first edition is on sale at L'ARÔME in Nanjing Jinling Hotel, Xianlin Golden Eagle and the one in Suzhou Center. The second edition appear as a Valentine’s Day menu on August 25.

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FASHION & GASTRONOMY

In August 2019, the Executive Chefs in China and France join together to present respectively a feast of visual and olfactory : Fashion & Gastronomy.

Explaining fashion concepts from a different side is our goal.  

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IMPRESSIONISM & L'ARÔME

In April 2018, L’ARÔME brings an extraordinary work to the world: IMPRESSIONISM & L’ARÔME.

"Literature, it is the thought accessing beauty through language and letters, the music, it is a poetry of melody and rhythm, the painting, it's an escape through colors and shapes."

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L’ARÔME EXPRESS ON HER WAY

In June 2017, L’ARÔME EXPRESS opens in Hexi Wanda Plaza, Nanjing.

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L’ARÔME EXPRESS BEGINS HER JOURNEY

In October 2015, the first restaurant of L’ARÔME EXPRESS settled in New City Plaza, Nanjing. 

As a fast-casual brand under L'ARÔME, it aims to provide high-quality food with affordable prices, to make French cuisine more accessible.

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THE SOUND OF ANDAMAN SEA

In late April, the core team of L'Arôme Thailand moved to China, and cooperated with L'Arôme in the sky, L'Arôme Jinling Hotel and Suzhou Center to present six high-level modern French cuisines A feast for the eyes and tastes.

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​2022 VALENTINE'S DAY WITH KANDINSKY

Hear the sound of color, see the shape of music—

Wassily Kandinsky's abstract road at the 2022 Valentine's Day Dinner. The 2022 L'Arôme China's Valentine's Day package is inspired by the works of Kandinsky, which are embodied in the simple forms of lines and colors.

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L'AROME BY THE SEA PHUKET

Right on Phuket's bustling Patong Beach, L’ARÔME BY THE SEA, a 3-storey restaurant & bar overlooking the stunning Andaman sea and is the ideal spot for admiring the beauty of Phuket. Its bar with a retractable roof, fine-dining french cuisine, creative cocktails and an excellent french wines selections, make this unique restaurant a great choice if you are looking for a sea-view restaurant to either have a casual sunset cocktail or a romantic dinner.

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BON PAR L’ARÔME BRAND UPGRADE

In 2020, which is destined to be extraordinary, LARÔME’s sub-brand Express celebrates its 5th birthday and a brand-new upgrade — BON PAR L'ARÔME. C'est bon? C'est bon! Don't just say Je t'aime, learn this very useful French sentence with LARÔME: OK? good to eat? Okay! BON is delicious, satisfying, and agreeing. These beautiful qualities are also the qualities that BON PAR L'ARÔME pursues.

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FANFAN PARIS'S RE-OPENING

After 3 months of closure, FANFAN PARIS comes back with a brand-new menu and her strong team on the 18th of June, 2020.

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FANFAN IN PARIS

In January 2019, FANFAN PARIS celebrates its grand opening in the golden zone near Arc de Triomphe. It’s the latest masterpiece the group, it has the soul of L’ARÔME, but it’s not exactly L’ARÔME, it’s a L’ARÔME 2.0. In the context of cultural fusion, the cuisine in FANFAN PARIS is not just French food, nor Asian food, it’s a mix and upgrade. We call it modern franco-asiatique cuisine for now.

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L’ARÔME FRENCH RESTAURANT IN GOLDEN EAGLE, NANJING

In November 2017, L’ARÔME FRENCH RESTAURANT celebrates its grand opening in Golden Eagle, Xianlin District, Nanjing 

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L’ARÔME EXPRESS ON HER WAY

In May 2017, L’ARÔME EXPRESS (WonderCity Center, Nanjing) opens.

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L’ARÔME FRENCH RESTAURANT IN JINLING HOTEL, NANJING

L’ARÔME FRENCH RESTAURANT settled in Jinling Hotel, Nanjing in October 2014. It is a French fine dining restaurant brand. Positioned as a friendly dining experience, L’ARÔME FRENCH RESTAURANT offers delicious and visually stunning contemporary French cuisine. The decoration of restaurant is high-end but not suffocating. the design of the dishes is based on the fine dining style, with a keen focus on quality of raw materials. The precise market positioning and excellent management allowed the brand quickly conquer the market.

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